Programme Strategy Taking My Business Online

Version 1 Date: 30 Nov 2021 Page 12 of 12

Programme Strategy: Skills Programme : Taking my Business Online

MODULE 5: PROMOTING MY DIGITAL PRESENCE

At the end of this module, you will be able to:

 Understand the different components of digital marketing  Develop a better understanding of paid advertising: Pay Per Click and Facebook Advertising  Understand the implications of the POPI Act in relation to advertising  Understand the risks associated with using social media

FINAL WEBSITE ASSESSMENT

You will be required to prove your website is live. This will be assessed using a checklist to ensure the functionality of the website.

Development of Guides

This programme strategy provides a guideline for the development of the following Guides:

 Learner guide  Facilitator Guide  Website Assessment Checklist  Power Point presentation

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