Programme Strategy Taking My Business Online

Version 1 Date: 30 Nov 2021 Page 11 of 12

Programme Strategy: Skills Programme : Taking my Business Online

10. Module Description

PRE-READING: CONDUCTING BUSINESS IN THE 4 TH INDUSTRIAL REVOLUTION

At the end of this module, you will be able to:

 Explain the differences between traditional business and online based business  Define and understand the terms online, digital, e-commerce and 4 th industrial revolution  Describe how business will be impacted by the rapid pace of technological development

MODULE 1: MY BUSINESS AND I

At the end of this module, you will be able to:

 Conduct a needs analysis of the business using an online diagnostic tool  Conduct a 360-degree self-evaluation to understand your entrepreneurial aptitude  Set SMART goals for your business

MODULE 2: THE ONLINE ECOSYSTEM

At the end of this module, you will be able to:

 Describe the components of an online ecosystem  Explain how the components of an online ecosystem can be harmonised into an online business  Convert business goals into an action plan for online delivery

MODULE 3: TRANSITIONING TO THE DIGITAL WORLD

At the end of this module, you will be able to:

 Use the business diagnosis done in the previous module to understand what can be transitioned to a digital format.

 Define your offering.  Register a domain.

 Understand how a website gets hosted.  Install WordPress and Set up WordPress.

MODULE 4: ESTABLISHING MY DIGITAL PRESENCE

At the end of this module, you will be able to:

 Add Plug-Ins and social media links  Explain how to use a search engine to optimise your website  Devise an online sales strategy

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