Module 5-Promoting your Digital Presence Final LK

3.2 Unsubscribe or opt Out

The Consumer Protection Act (which regulates direct marketing by post and telephone) and POPI (which regulates direct marketing by electronic communication) empower consumers to block marketing communications. If customers have chosen to unsubscribe or opt out companies must oblige or else, they will conflict with POPI.

3.3 Details of the Sender

The details of the sender and on whose behalf he/she is communicating must be clearly indicated. Therefore if the customer wishes to cease communications he/she knows who to direct the request to.

3.4 Permitted Contact Times

There is nothing more annoying than receiving an unsolicited call or email after work when you are trying to unwind and relax with your family. The prohibited times for contacting consumers at home (this includes via telephone, SMS or email) are as follows: Sundays or public holidays; Saturdays before 09h00 and after 13h00; and all other days between the hours of 20h00 and 08h00 the following day, except to the extent that the consumer has agreed otherwise.

3.5 Cooling Off

The customer has 5 days to “cool off” which means he/she is at liberty to change their mind should they wish to do so.

4. Understand the Risks Associated with Social Media

The benefits of social media are plenty and as a medium of marketing it can reach a large audience quickly and inexpensively. This works great when there Is good news but works just as well when there is bad news. Bad news travels must quicker than good news and your company's brand could be damaged with one incorrect post that might become viral. Take a look at the graphic below that surveyed why people choose to unfollow certain brands:

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