Module 5-Promoting your Digital Presence Final LK

2.2 Facebook Ads

WordPress sites make it possible to add a Facebook plug-in to your website. Based on your budget, Facebook will create an ad for you and geo locate the ad according to the geographic area you choose. As a small business it is important to aim for local market penetration and Facebook ads are very good at doing this. Take a look at the screenshot below which is our Facebook page for Solar Lights: https://www.facebook.com/Solar-Lights- 109511871560426 Click on the link and you will find yourself on the page below. From here you click on Start Selling from this Page"(circled by an oval) to get your advert going. You will find the process to be simple and easy to follow, but keep in mind you will have to pay for the ad.

3. The Protection of Personal Information Act (POPI)

POPI was promulgated (passed into law) in 2013 but was only implemented this year in July. The regulations of POPI have far reaching implications for direct marketing. No more can you send emails, SMSs or call anybody without their permission to do so. Often we are contacted by telephone marketers or email marketers without our consent and this constitutes a violation of our privacy. It becomes a source of irritation and annoyance and will certainly turn potential customers into potential non-customers. Here are a few regulations which must be followed with all communications to customers or potential customers:

3.1 Obtain Consent

The onus is on the sender to obtain the consent of customer if he wishes to communicate with that customer. Only if the customer grants permission will it be permissible to communicate with him/her. If you have previously communicated with a customer, you will have to refresh the mandate to be able to communicate with the customer.

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