Module 5-Promoting your Digital Presence Final LK

1.5 Content Marketing

Using content that interests the reader and meets the reader’s needs helps build a relationship with the reader. For example, instead of merely hard selling solar lights, interesting articles on load shedding, energy saving, and alternate forms of energy will be good content to market to your potential customers or repeat customers. It is also quite strategic to become your customers’ go-to person which puts you into a position of trust.

1.6 Affiliate Marketing

A good way and a potentially profitable way to market your goods and services is to leverage off other online companies. A very good example is Amazon affiliate programme which allows you to place an Amazon link on your website and every time somebody buys something off this link, you receive a commission.

2. Paid Advertising

As your business matures and starts to generate revenue it is important to explore paid advertising to ensure your business is being marketed and is reaching its target audience. Here we will explore Google Ads and Facebook Ads although there are many other sites that you can advertise with.

2.1 Google Ads

In the graphic above as well as in the You Tube video we came across: PPC (Pay Per Click). Every time somebody clicks on your ad, you pay a certain amount of money to Google. You only pay for clicks on your advert.

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