Module 5-Promoting your Digital Presence Final LK

Let us take a brief look at each component of digital marketing:

1.1 Website Marketing

Websites can be marketed in a variety of ways but merely telling somebody you have a website is not necessarily going to get them to visit it. Only if people have a need that can be addressed on your website will they visit it. We use paid advertising, search engine optimisation, email marketing and social media to get people to know about websites.

1.2 Mobile Marketing

Our cellphones have become an extension of our selves meaning that they must become a central part of our marketing efforts. Equally, tablets have become very popular devices and ideal for reading blogs, pdfs, marketing material and the like. It is therefore important to design marketing material that will be compatible with all devices not just computers.

1.3 Video Marketing

YouTube has become synonymous with video marketing in the world. What’s more, search engines love videos which make it easier to find your website on the internet. You can upload your video to You Tube for free and embed that video on your website. Links to your video can be posted on the various social media sites.

1.4 E-Mail Marketing

E-mail marketing has been around for many years, but the challenge is always to get past a person’s SPAM filter to reach the person’s inbox. Unsolicited emailing is bound to be a “hit and miss” exercise for this reason. It is therefore important to get potential customers to “opt- in” or subscribe to your newsletter or special promotions or give-aways as we demonstrated in the previous module.

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