Module 5-Promoting your Digital Presence Final LK

(Pixel Kicks, 2021)

 The risks associated with damaging your brand could be big if you annoy, offend, or irritate people.  Too many promotional messages are the biggest reason why people have chosen to unfollow a brand. Too few messages send the message the company is not serious.  Many companies have social media policies which are in place to protect the company and Its reputation. Make sure you don’t violate their policy with your social media posting.  Do your research, don't use a "shotgun" approach by trying to target everyone with one campaign. Use a more laser like approach where you can home in on your target market. In this way your information will be seen as relevant.  Be careful about forwarding, reposting, and retweeting posts that might not be true. This could land you in hot water.  Remember using social media is a "two-way street" that requires you to respond to posts from other people. If you respond timeously and honestly you can build a relationship of trust with your followers and create new followers in the process.

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