Module 2-The Online Ecosystem Final LK

5. Create a content strategy and plan

You need to be able to create the right content and keep it up to date. You will need to manage website messaging, e-mail and sharable social media information.

5.1What makes you unique from similar businesses to your own?

What makes your company, products or services different from others who work in the same industry or who attract the same customers as you do?

You need to find out what makes your organisation unique. What will attract your customers? Identify your weaknesses and strengths and research your competition to identify their strengths and weaknesses.

5.2What should your content strategy be?

Do you need to hire some talented people to help you? Can you educate yourself by reading or researching? What kind of content are you wanting to put onto your website? How will you position yourself in your market? How do you plan to grow?

Consider the following:

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