Module 2-The Online Ecosystem Final LK

Activity 12

Instructions:

a) Work with a partner. b) Write down all the social media sites you currently use. c) Discuss how you could use these sites to market your online business and give practical examples.

4.2Collect e-mails and treat them well

The more e-mails you get the more customers you will have.

You need to offer your customers who visit your website something for ‘free’ to get their e-mail addresses. This is the way to build a good database of customer information. You also don’t want to send e-mails to your customers and then have them ‘unsubscribe’. This means they are getting tired of your e-mails and you can lose many customers this way.

Depending on your industry, your audience may be tired of e-mails they see as ‘spam’ and may not want to sign up because of this. You also need to consider the new POPI legislation whereby you cannot use anyone’s information without their consent. We discuss POPI in more detail in Module 5.

Permission based e-mailing

The best way to get e-mail contacts is to trade them for something of value. For example, this could be:

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