Module 2-The Online Ecosystem Final LK

Build valuable content your audience will like

Build content for each stage of the funnel

Use measurements to help you find content that works for you and your customers

Think about different ways to advertise your business

5.3How do I plan my content?

Have a content plan that keeps everything on track. Do this every three months. Three months gives you the chance to stay on top of things that may change e.g. pandemic lockdowns, without being pressurised to work out what you will be saying one year from now.

Here is an example of a content plan. This can be used for every month in the year.

Month: January

Day of week

Date

Author

Type (blog, social post, etc.)

Topic

Working title

Working draft link

First draft due

Final deadline

Final link

5.4Constantly update your ecosystem

Being up to date is key, especially for an online environment. People get tired of ‘old’ information very quickly and are very quick to move onto the next site. This means you should be flexible and able to adapt to changes quickly. For example, if you have been using Instagram more than other social media sites, perhaps it would be to your advantage to use Instagram less and Twitter more.

Your audience is the compass you need to follow. This is critical if you want to be competitive online.

(Magneti Blog, 2021)

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