Module 2-The Online Ecosystem Final LK

When you are approaching the close – the end of the journey – present a strong case.

Why is your product or service competitive? What examples do you have as evidence (reviews, features, testimonial, pricing). What type of messages will appeal most to the types of buyer’s you attract?

Activity 10

Instructions:

a) Develop a rough idea of a paper-based brochure for your company as it is now. Once you have done this, ask a group member to comment on it and give you feedback. b) Think about how you could convert the paper-based brochure into website content, i.e., what would you include on your website and what wouldn’t work. c) If time permits, share your ideas with other groups and get feedback from them as to what content could work on your website.

3.3Measuring how well your website is doing

It is very useful to learn how to measure if your website is doing well or not. You also need to find out if the information you have used is attracting customers. There are different tools available to you to do this automatically, for example, Google Analytics.

It’s all about measuring how much traffic comes to your website.

Make sure you use attention grabbing headings and colours to attract your customers. If your website is boring your customers will also be boring.

If a website is poor to work or access you will lose traffic very quickly. You can route as many visitors as you want through sophisticated digital marketing, but if your website is a pain to use, you have a disconnect in your digital ecosystem.

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