Module 2-The Online Ecosystem Final LK

Activity 11

Instructions:

a) Work with a partner. b) Carefully read about the different areas you can measure to see if your website is doing well or not. c) Decide on two measures you could possibly use and give practical examples of how you would apply them to your own website.

4. Making your online ecosystem work

4.1Select social media platforms that are right for your brand

An online audience enjoys being connected to the brands and digital experiences that stand out and match with their personal and professional values.

Think about your market, your product and your goals.

Which social media platforms will reach your target customers and give them the information they need?

Where does the next generation of customers spend their time?

Where do your customers hang out?

Which social media channels can you use?

Do you have enough money to manage all the social media channels?

What pictures are you going to use to

How much website content do you need?

attract your customers?

These type of questions will help you to make effective decisions based on where to spend your time and energy.

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