GPW_AR_2013_Final_v10.pdf

Branch strategic management

Deviation from planned

Actual achievement 2011/12

Actual achievement 2012/13

Strategic objectives

Planned target 2012/13

Comment on deviations

target to actual achievement for 2012/13

Marketing Developed brand (and logo)

No progress in the area of marketing because dedicated capacity not yet appointed

Developed brand (and logo)

New brand and logo not yet developed

The GPW retains its current branding until the organisation has completed the current transformation process

The GPW needs to fully adopt its new identity and then put that identity into a brand which will then be developed and communicated

No. of new products (SA

One new product developed

Top product developments include: - New RSA birth certi ½ cate for the DHA - New national certi ½ cate and diploma for the Department of Higher Education - New senior certi ½ cate for the Department of Basic Education Marketing strategy not completed

Target exceeded -

government and new countries in rest of Africa)

Completed, approved and implemented marketing strategy

Completed and approved marketing strategy

Target not achieved

Progress made regarding marketing is the appointment of the General Manager: Strategic Management who oversees the marketing function.The appointment was only made after the current ½ nancial year-end. Immediate actions to capacitate marketing were launched through the pending appointment of the Chief Director: Marketing. Discussions on the basis of the marketing strategy have been initiated with the GPW leadership. Due to the security nature of the GPW’s main business the positioning of a strategy is very complex but it is anticipated that the marketing strategy will be completed in 2013/14

No. of new customers

One new customer

Nine new customers were registered and traded with

Target exceeded -

83

GPW ANNUAL REPORT 2012 | 2013