GPW_AR_2013_Final_v10.pdf
125 year anniversary
PERFORMANCE REPORT
Branch strategic management
Deviation from planned
Actual achievement 2011/12
Actual achievement 2012/13
Strategic objectives
Planned target 2012/13
Comment on deviations
target to actual achievement for 2012/13
Marketing - continued Marketing strategy: Aggressive
Completed and approved marketing strategy
Marketing strategy not completed
Target not achieved
Progress made regarding marketing is the appointment of the General Manager: Strategic Management who oversees the marketing function. The appointment was only made after the current ½ nancial year-end. Immediate actions to capacitate marketing were launched through the pending appointment of the Chief Director: Marketing. Discussions on the basis of the marketing strategy have been initiated with the GPW leadership. Due to the security nature of the GPW main business the positioning of a strategy is very complex but it is anticipated that the marketing strategy will be completed in 2013/14
marketing strategy to retain and grow the market
1 new customer
Nine new customers were registered and traded with
Target exceeded -
Security Security risk management
Security risk management plan drafted, security staff
100% of identi ½ ed staff graded in terms of security criteria
Security screening awareness presentations were conducted to the majority staff of the GPW
Target partially achieved. Staff were not graded in terms of security criteria but were made aware of the requirements and necessity of
Apprehension by staff to submit information for screening purpose due to ignorance and lack of knowledge addressed by conducting screening awareness presentations
system: develop and implement a security risk management system
trained, security compliance form ½ led and meetings to support national key point structures conducted
complying with security criteria
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