Rand Water | Integrated Annual Report 2025
EDUCATING OUR COMMUNITIES Rand Water recognises that sustainable water stewardship begins with informed communities. Through targeted education and awareness initiatives, we empowered communities with knowledge on the wise use of water (quantity and quality), water series campaign and education and awareness about encroachment. WATER WISE INITIATIVE Water Wise, the educational brand of Rand Water, aims to reach customers of all ages through its educational services. The programme is designed to inform and influence a broad spectrum of audiences on the value of water and the critical importance of its conservation. During the 2024/25 financial year, a total of 95 644 learners, teachers and adults were reached through various platforms and mediums and 368 engagements were conducted. The programme involved an outreach programme, exhibitions, and partnerships with strategic partners. The customer satisfaction with these programmes was 96%. Table 9: Water Wise Educational Programmes facilitated during the 2024/25 Financial Year EDUCATIONAL PROGRAMMES Total learners, teachers and adults reached through the programmes offered by Water Wise Education Team (WWET) Total learners and teachers reached through the Water Wise Roadshow offered at schools by Matriarch Marketing Number 42 854 52 790 Sustainability School Programmes i.e., the WWET works closely with several schools and assists them in addressing water-related issues WATER SERIES CAMPAIGN This was a multi-channel radio and television rollout through SABC, Independent broadcasters and Community radio stations. This campaign was also featured in key print and digital media outlets. The campaign emphasised Rand Water achievements for the past five (5) years. The Campaign reached 137 million exposure times in Gauteng and 14,4 million in other Provinces, including Free State, North West and Mpumalanga. According to the favourability statistics, the campaign generated 97.5% positivity rates. ENCROACHMENT CAMPAIGNS The Encroachment Campaign raises awareness about the importance of safeguarding Rand Water’s servitudes and infrastructure from illegal occupation and activities. Through education and engagement, the campaign encourages communities to play an active role in protecting these vital assets for uninterrupted water supply. In the year under reporting, we have implemented the following campaigns: • Rand Water partnered with community radio stations in its areas of operation to broadcast an encroachment message, conducting a campaign in each quarter. • Encroachment messages were also published in 15 local newspapers operating in Gauteng under review. • In addition, Rand Water used anti-encroachment static and digital billboards in major areas where encroachment in Rand Water’s pipeline is being experienced. Most of the areas were in Gauteng and included areas in the Cities of Ekurhuleni and Johannesburg. This was supported by murals in townships wherein the dangers of encroachment were highlighted. 18 TOTAL 95 644 Exhibitions/ brand visibility initiatives aimed at external stakeholders Exhibitions/ brand visibility initiatives aimed at internal stakeholders 26 6 Teacher Programmes i.e., programmes conducted with teachers that assist WWET to implement topics in the school curriculum and where the WWET services are advertised 13 Total Number of Programmes and Roadshows facilitated 305
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Rand Water | Integrated Annual Report 2025
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