Module 5-Promoting your Digital Presence Final LK

Module 5: Promoting Your Digital Presence

At the end of this module, you will be able to:

 Understand the different components of digital marketing  Develop a better understanding of paid advertising: Pay Per Click and Facebook Advertising  Understand the implications of the POPI Act in relation to advertising.  Understand the risks associated with using social media

1. Introduction

In the previous module we made the point that having an online presence is only one part of the equation in conducting business in the digital world. The other key aspect of the equation is to ensure people know about your online presence and are kept informed of the goods that you sell or the services that you offer. As we have learnt in Modules 3 and 4 there are various ways of marketing and selling one’s products online. The central component of any online marketing strategy has to be the website. For the website to work and to be monetised it is very important that a coherent digital marketing strategy be used.

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