Module 5-Promoting your Digital Presence Final LK

Table of Contents

MODULE 5: PROMOTING YOUR DIGITAL PRESENCE .........................................................................4

1. I NTRODUCTION ............................................................................................................................................... 4

1.1 Website Marketing .............................................................................................................................. 6

1.2 Mobile Marketing ................................................................................................................................ 6

1.3 Video Marketing .................................................................................................................................. 6

1.4 E-Mail Marketing ................................................................................................................................. 6

1.5 Content Marketing .............................................................................................................................. 7

1.6 Affiliate Marketing .............................................................................................................................. 7

2. P AID A DVERTISING ........................................................................................................................................ 7

2.1 Google Ads .......................................................................................................................................... 7

2.2 Facebook Ads ..................................................................................................................................... 8

3. T HE P ROTECTION OF P ERSONAL I NFORMATION A CT (POPI) ..................................................................... 8

3.1 Obtain Consent ................................................................................................................................... 8

3.2 Unsubscribe or opt Out .................................................................................................................... 9

3.3 Details of the Sender ......................................................................................................................... 9

3.4 Permitted Contact Times .................................................................................................................. 9

3.5 Cooling Off ........................................................................................................................................... 9

5. S UMMARY .................................................................................................................................................... 11

BIBLIOGRAPHY .........................................................................................................................................12

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