Module 4-Establishing Your Digital Presence Final LK

4.4 Soft sell approach-Build Trust

Send out regular newsletters using a soft sell approach or a content marketing approach. Try to assure the reader of your sincerity and your genuine interest in saving the environment by utilising solar energy rather than electrical energy which is manufactured from coal.

4.5 Set up subscriber list using Mailchimp

Set up a list that subscribers can sign up to. Every time somebody signs up to your list your autoresponder sends out an auto message thanking them for signing up. We will now set up a subscription form on Mailchimp:

Mailchimp is an American marketing automation platform and e-mail marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers.

This is what you need to do:

3. Register your Mailchimp account so when people subscribe on your website, Mailchimp will manage the e-mail list.

1. Add a block to your WordPress site and name it 'subscribe' and qualify for free giveaways

2. When you add a block type in Mailchimp the icon will come up.

5. Summary

Selling online is both an art and a science. In order to get it right one has to be systematic, consistent and patient. Once you start selling you will find that it starts to become easier and more exciting. As you start to get to know your customers better you will start to understand their needs better. For further reading on online selling please click on the link below:

https://blog.shift4shop.com/ecommerce-website-for-brick-and-mortar-business

This website provides a systematic process to converting your brick and mortar business into a thriving online business. (Rodriguez, 2021)

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