Module 4-Establishing Your Digital Presence Final LK

Activity 18

Instructions:

a) In your group explore the different ways we can build a relationship online with our customers. Remember to explore the role of social media as well as how to go about contacting potential customers. b) Now look at Figure 1 below and see if you can follow the logic

Figure 1: Online Sales Strategy

To qualify for free give away customer must subscribe to your newletter: Mailchimp

After subscribing your email list starts to get bigger.

4.1 Free Give Away

Free give away must be genuine and easy to access

Your newsletter must be professional and content rich

4.2 Add the give away to your website

4.3 Click on a link in the email or social media post that takes customers to your website

Regular newletters help to build a relationship with your customer base and they learn to trust you more

When they reach your landing page make it easy for them to access free give away

4.1 Free Give Away

Everybody enjoys receiving something free. But don’t make it difficult to achieve or access, if you are giving away an e-book or video make it short, sharp and punchy but make sure it meets a need or solves a problem.

4.2 Add the give- away to your website

Let us put together a short 2 page document on “Ways to save electricity in the home. We would need to convert this document into a PDF and then host the give- away file on our website. Click on Media on your WordPress dashboard, select Add New, Select Files then upload the file 7 Ways to Save Electricity at Home. Don’t forget to click edit and copy the URL, this will give you the link you will send to your subscribers of your newsletter.

4.3 Sign up for the give away

Come up with a promotion to entice people to sign up for your free give-away. Your give away can be strategically placed at the bottom of your newsletter or it could be inserted on your Facebook page.

7