Module 4-Establishing Your Digital Presence Final LK

Module 4: Establishing your digital presence

At the end of this module, you will be able to:

 Add Plug-Ins and social media links  Explain how to use a search engine to optimise your website  Devise an online sales strategy

1. Introduction

We continue our digital journey having set up our website in the previous module. Let us recap what we have already accomplished by using WordPress:

 We have used an open-source software application to design our website. Therefore, we did not need to use the services of a web developer because WordPress takes our text and images and converts it into a code that the web browser can read.  We set up a website called Solar Lights which can be found on the Internet at the following address: https://solarlights966442987.wordpress.com/  Our website is designed to sell solar lights and this niche market has become profitable due to the constant power disruptions we have experienced in South Africa.  We have chosen a domain that does not cost us money therefore the words WordPress and the numerical code appear in our website address.  At a later stage you can choose to register your own domain name and can transfer your WordPress domain to the new domain address. You will have to pay for the hosting service.

2. Adding Social Media to the Website

Having a website is one thing but getting people to visit it is quite another matter. In the age of social media, applications like Facebook, Instagram and Twitter have made it very easy for people to access your website by enabling friends, family and customers to follow you. The more popular the person or the more popular the business the more people will follow thus leading to more people having access to your goods and services.

Activity 17

Instructions:

In your group discuss the three social media applications mentioned above and then discuss how you will use social media to improve your business. If you are already using social media to improve your business explain how you are doing so.

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