Module 4-Establishing Your Digital Presence Final LK

Table of Contents MODULE 4: ESTABLISHING YOUR DIGITAL PRESENCE ....................................................................4

1. I NTRODUCTION .......................................................................................................................................... 4

2. A DDING S OCIAL M EDIA TO THE W EBSITE ................................................................................................ 4

2.1. Insert the Social Icons Block .......................................................................................................... 5

2.2. Add Your Social Profiles ................................................................................................................. 5

2.3. Link the Icon ....................................................................................................................................... 5

3. S EARCH E NGINE O PTIMISATION ............................................................................................................... 6

3.1 Making your site distinctive ............................................................................................................. 6

3.2 Getting others to link to your site .................................................................................................. 6

4. D EVISE AN O NLINE S ALES S TRATEGY ..................................................................................................... 6

4.1 Free Give Away ................................................................................................................................... 7

4.2 Add the give- away to your website .............................................................................................. 7

4.3 Sign up for the give away ................................................................................................................. 7

4.4 Soft sell approach-Build Trust ........................................................................................................ 8

4.5 Set up subscriber list using Mailchimp ........................................................................................ 8

5. S UMMARY .................................................................................................................................................. 8

BIBLIOGRAPHY ...........................................................................................................................................9

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