Module 3-Transitioning to the Digital World Final LK

and selling online has exploded as an industry since Covid-19 first appeared. Applications such as Pipedrive and Saleforce have made it possible to integrate business processes that make it possible for business owners to operate their sales campaigns from the comfort of their phones or laptops. Online payment platforms such as Paypal and Paygate have made it extremely easy to transact online with your customers within a safe and secure environment.

This brief description of e-commerce processes is aimed at the functions of the business and how they can be optimised to generate a profit for the business owner. However for the purpose of this training programme we are going to select the website as the central component of the e-commerce strategy and explore how to use the website as the central tool in driving your marketing, sales and ultimately making a profit for your business.

3. Embarking on My Digital Journey

The digital journey for taking your business online has become relatively inexpensive and importantly sophisticated technical skills are not required. This is not to say that web development and graphic design have become obsolete skills, far from it, but the ability to set up an e-commerce website has made it possible for business owners to go live quickly, efficiently and most importantly inexpensively.

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