Module 3-Transitioning to the Digital World Final LK

A multi-function printer makes it possible to have paperless solutions that enable us to save paper and use automated services for scanning, emailing and storing information. In the digital age large amounts of data are generated which can be stored, indexed and is easily retrievable, unlike in the old days of large lever arch files that took up more storage space than any small business owner could afford. Disaster management processes require data to be stored offsite which through a smart office is achieved by a few clicks of a mouse.

Equally the good old switchboard has become digital and now can be operated remotely and in the cloud. This is made possible by VOIP (voice over internet protocol):

VoIP is a telephone connection over the Internet. The data is sent digitally, using the Internet Protocol (IP) instead of analogue telephone lines.”

2.5 Marketing

For the purpose of this training programme we are going to select the website as the central component of the e-commerce strategy and explore how to use the website as the central tool in driving your marketing, sales and ultimately making a profit for your business.

A digital marketing strategy is well within the reach of every small business owner provided there is a clear and coherent marketing plan on paper. Digital marketing allows us to speak directly to the target group we want and this interactive process makes it possible for small business owners to design, develop, implement and monitor a digital marketing strategy. A digital marketing strategy though comes with added responsibility and added risk. The age of social media operates at breakneck speed and once something has a digital footprint it is very difficult to erase.

2.6 Sales

Sales is the life blood of any small business and buying

8