Module 3-Transitioning to the Digital World Final LK

Module 3: Transitioning to the Digital World

At the end of this module, you will be able to:

 Use the business diagnosis done in the previous module to understand what can be transitioned to a digital format.

 Define your offering.  Register a domain.

 Understand how a website gets hosted.  Install WordPress and Set up WordPress.  Choose your website design according to your corporate design.

1. What can we Transition?

In the previous module we learnt about the online ecosystem that a business operates in. Figure 1 below describes the basic business operations that all businesses need to have in order to conduct and sustain business. The better the business is able to harmonise and co- ordinate these processes the more successful the business is likely to become. It is therefore quite crucial the small business owner is able to look objectively at the business to identify its strengths and weaknesses.

Remember the model we have previously looked at.

Figure 1: Basic Business Operations

Finance

Sales / Retailer

Franchise

Traditional business

Marketing

HR

Operations / Manufacturer

IT

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