Module 3-Transitioning to the Digital World Final LK

Table of Contents

MODULE 3: TRANSITIONING TO THE DIGITAL WORLD .................................................................. 4

1. W HAT CAN WE T RANSITION ? ......................................................................................................... 4

2. E-C OMMERCE B USINESS M ODEL ................................................................................................... 5

2.1 Finance ..................................................................................................................................... 7

2.2 Human Resources ................................................................................................................... 7

2.3 Information Technology ......................................................................................................... 7

2.4 Operations ............................................................................................................................... 7

2.5 Marketing ................................................................................................................................. 8

2.6 Sales ......................................................................................................................................... 8

3. E MBARKING ON M Y D IGITAL J OURNEY ........................................................................................... 9

3.1 Define the Offering ................................................................................................................ 11

3.2 Choose a Domain and Register it ........................................................................................ 12

3.3 Setting up the Website ......................................................................................................... 12

4. S UMMARY ................................................................................................................................... 17

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