Module 0-Introduction-Conducting business in the 4th industr

Term

Definition and sales.

Keyword

This is a term or word used in digital (online) marketing to describe a word or group of words an internet user (or your customers) uses to do a search in a search engine e.g. google to find a link to your website. In digital marketing, this is a standalone web page used to attract customers to your website. This refers to the links on your website that connect your pages. The main purpose of navigation is to help your users easily find information on your site. A niche is a subset of a broader market. For example, exercise is a market while Pilates can be thought of as a niche of that broader market. Open source typically means the end product is free and you have access to the code and the ability to change it as needed. WordPress is an example of open source software. Pay per click (PPC) is an online advertising model where you pay a certain amount for each time somebody clicks on your advertisement. A programme that searches for and identifies information that relate to keywords you type in to find particular sites on the world wide web. Search engine optimization (SEO) refers to the set of techniques for getting the pages of a website ranking high in the search engines. There are four different types of social media:  Social networks : Facebook, Twitter, LinkedIn  Media sharing networks : Instagram, Snapchat, YouTube  Discussion forums: Reddit, Quora, Digg  Bookmarking and content curation networks : Pinterest, Flipboard  Consumer review networks : Yelp, Zomato, TripAdvisor, Hello Peter Machinery and equipment developed from the application of scientific knowledge to enable human beings to convert physical processes to automated processes. The cellphone is an example of how technology has made it possible for us to send messages, store information, take photographs and record videos all integrated into one technological device. This is the amount of people who visit your website. Website traffic is measured in visits and is a good to measure how well your website is doing and attracting customers. A website is a collection of web pages containing related content that is identified by a common domain and published on a web server. Just as paper pages are bound together in a book, a website has web pages bound together into a website by a domain name. This is software that is used to find information on the web. For example, Chrome, Firefox, Safari, Edge and Opera. Websites and applications that enable users to create and share content or to participate in social networking.

Landing Page

Navigation

Niche

Open Source

Per Per Click

Search Engine

Search Engine Optimisation (SEO)

Social media

Social media networks

Technology

Traffic

Website

Web browser

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