Module 0-Introduction-Conducting business in the 4th industr

Glossary of Terms

Term

Definition

Affiliate Marketing

Affiliate marketing is a type of cost per action (CPA) marketing where you get paid a commission when a sale is made. A blog is traditionally described as an online journal or diary. WordPress is the most popular blogging platform. How many people have clicked onto a link on your website or on one of your social media posts. Content management systems (CMS) are tools used to help publishers build a website and easily post and update content. One of the most popular content management systems is WordPress, an open source and free tool used commonly by bloggers and online publishers. A mixture of advances in artificial intelligence, robotics, the Internet of Things, genetic engineering, quantum computing and more. It is a way of describing the blurring of boundaries between the physical, digital and biological worlds. Refers to creating a digital representation of physical attributes or objects. Whereas in the past we had analogue TV we now have digital TV. Previously we had analogue cameras whereas now we have digital cameras on our cell phones. A complex network of stakeholders that connect online and interact digitally in ways that create value for all. This is any form of media that uses an electronic device to get information out to your customers. Digital media is commonly used software, video games, videos, websites, social media, and online advertising. A domain name is essentially an address on the web. Just like a mailing address it consists of letters and may include numbers. Domain names are followed be a suffix. A few of the more common suffixes are; .com, .edu. , .org or co.za Electronic commerce refers to the buying and selling of goods or services using the internet to transfer money to pay for the goods or services purchased. How many people have liked, commented or clicked on your website or your social media posts. Geo-targeting involves identifying the location of the individual who is visiting the website. This is often done by means of the IP address of the visitor. It may also be based on information a visitor supplied; such as the zip code, region or state Computer based technology that is used to collect, store and analyse data for successful business operations. Internet marketing is the act of marketing products or services on the internet. It can also be thought of as advertising through the internet. This is a broad term that involves aspects of web design, web development, creativity, scalability, market identification, advertising How many people see your posts on social media.

Blog

Clicks

CMS

4 th Industrial revolution

Digitisation

Digital Ecosystem Digital Media

Domain Name

E-Commerce

Engagements:

Geo-targeting or geo-locating

Impressions Information technology

Internet Marketing

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