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J anuary and February can be tough on small businesses reliant on spend consumers are now pulling the purse strings on due to an over-jolly festive season perhaps. Time to get creative and give your customers a nudge to remind them you care about them and are there to help. HELP CUSTOMERS FALL IN LOVE WITH HEALTH THIS MONTH

topics, such as smoking cessation, stress management, nutrition and exercise. You could approach a gym, a health store, a dietician, oral hygienist or the like to be co-host these sessions with you. It will be good exposure for both businesses and, especially if you present the sessions free of charge, a good way to touch loyal and potential customers. People are always on the hunt for health tips and strategies at this time of the year.

Using the February Health Awareness Calendar, here are some ideas to captivate your audience this February – which also happens to be a Leap Year, so an extra day to make an impact! IT’S HEALTHY LIFESTYLE AWARENESS MONTH Partner with like-minded businesses in your immediate vicinity to present informative sessions on various health

World Cancer Day – February 4 The WHO recognises that community pharmacists are the most accessible healthcare professionals to the general public. Think about becoming a Cancer Advocate this year. Advocates work to help improve the lives of people with cancer. Many people find cancer advocacy to be a positive and empowering experience. If you are interested in becoming a cancer advocate, start by finding opportunities that match your interests, skills, and abilities.

16 FEBRUARY 2024