Printing SA Annual Report 2024/2025

3.2 Service Providers UVO Communications (March 2024 - February 2025) • Social media management (Facebook, Instagram, LinkedIn, TikTok) • Graphic design, copywriting, and content creation • Comment management and response handling • Web banner design aligned with SEO and corporate CI Menzies Media (May 2024 - April 2025) • Search Engine Optimisation (SEO) improvement • Google AdWords management • Website traffic increase through social media integration • Web development and maintenance • CRM management 3.3 Content Development

Thirteen training advertisements were created and submitted between June-August 2024, demonstrating enhanced collaboration between Business Development & Marketing and the Training Department. Member feedback indicated newsletters should be shorter, more relevant, and attractive. A communication strategy review was initiated, with plans to solicit member insights on ideal newsletter format and substance.

4. SPONSORSHIP PROGRAMME 4.1 Annual Sponsors Secured

Canon - Diamond Sponsor • Value: R254,400 (ex VAT) • Renewed commitment for 2024 Kyocera Document Solutions - Diamond Sponsor (In Principle) • Value: R254,400 (ex VAT) • Renewal pending budget cycle finalization 4.2 Budget Challenges Target sponsorship budget: R1,200,000 Secured sponsorship: R508,800

The inability to secure additional annual sponsors was attributed to supplier commitments to DRUPA 2024. Strategy for 2025/26 includes earlier engagement with potential sponsors and diversified sponsorship packages.

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