Printing SA Annual Report 2024/2025

3. MARKETING COMMUNICATIONS STRATEGY 3.1 Omnichannel Approach

Printing SA implemented a comprehensive 12-month omnichannel marketing strategy in partnership with UVO Communications (March 2024 - February 2025), incorporating: Platform Current Audience Content Type Frequency

Notices, adverts, invitations, events, training courses, milestones

Facebook 67,000+ followers

Weekly

Industry insights, thought leadership, webinars, live event videos

LinkedIn 4,000+ followers

Weekly

Contests, event coverage, Q&A, service promotions

Instagram 2,859+ followers

Weekly

Contests, event coverage, service promotions

TikTok

Platform launched

Bi-monthly

3,800 avg monthly views, 751 new users

Website

Central content hub for all platforms Daily

Newsletter 2,200+ subscribers

Monthly activity review and recap

Monthly

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