Module 2-The Online Ecosystem Final LK

The online ecosystem is a way to map your organisation’s presence on different digital channels. For example, you may be on a few social media sites already such as Facebook, LinkedIn, YouTube, Instagram, etc – have your own website, operate your own blog and have a good e-mail list that you send information to customers every now and again and perhaps run a podcast. This is called having a ‘ brand presence’ and they all combine together to create your online ecosystem.

It is important that they all link together and you need to ensure:

 Each individual presence represents your company well and matches your marketing goals  Ensure the way your customers (audience) move through your channels and onto another is done on purpose

Activity 9

Instructions:

a) Work in a small group or with a partner. b) Brainstorm on paper, ideas you have about creating your own online ecosystem. Include any ideas and thoughts that you think of. c) Once you have done your brainstorm, highlight / circle / underline any ideas that you may be able to put into action.

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