Module 2-The Online Ecosystem Final LK

Table of Contents

MODULE 2: THE ONLINE ECOSYSTEM ....................................................................................................... 4

1. W HAT IS AN E COSYSTEM ? ....................................................................................................................... 4

2. W HAT IS AN ONLINE E COSYSTEM ? ........................................................................................................... 4

3. S TARTING TO BUILD AN ONLINE E COSYSTEM ........................................................................................... 6

3.1 Build a content rich website ..................................................................................................... 6

3.2 The amount of content on your site ........................................................................................ 9

3.3 Measuring how well your website is doing ......................................................................... 10

4. M AKING YOUR ONLINE ECOSYSTEM WORK ............................................................................................. 11

4.1 Select social media platforms that are right for your brand ........................................... 11

4.2 Collect e-mails and treat them well ....................................................................................... 13

5. C REATE A CONTENT STRATEGY AND PLAN ............................................................................................ 14

5.1 What makes you unique from similar businesses to your own? .................................. 14

5.2 What should your content strategy be? ............................................................................... 14

5.3 How do I plan my content? ...................................................................................................... 15

5.4 Constantly update your ecosystem ...................................................................................... 15

6. C ONVERT BUSINESS GOALS INTO ACTION PLANS .................................................................................. 17

6.1 Writing an action plan ............................................................................................................... 17

6.2 Monitor the progress ................................................................................................................ 18

6.3 Action plan template ................................................................................................................. 18

7. S UMMARY ................................................................................................................................................ 19

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