Module 1- My Business and I Final LK

3. Setting SMART goals

What makes a good goal? There are five things you should look for in setting goals:

Goals should be specific.

S

Goals must be measurable.

M A R

Goals must be achievable .

Goals must be realistic.

Goals must be time-bound.

T

These are known as SMART goals. They should be clear and detailed so that everyone knows what you are trying to do.

Target

SMART Specific

Is it SMART?

… at least ten orders …

Based on last month’s sales figures, the team set

Measurable Achievable

… ten orders …

… the team set … ten orders … Based on last month’s figures …

a target of at least ten orders each per day.

Realistic

Timebound

… per day …

In the example above, it is clear what the sales team is aiming to achieve. The goal is designed so that they hit the sales objective (of ten orders). This will only be achieved if the current level of orders is maintained.

This could translate into the amount of traffic you want to direct to your website or social media platform.

It is not enough to set goals; you need to achieve them too. This means you must know if you have achieved them. This is what measurable means. Measurable goals are goals that you will know if you have hit or not. Measurable goals are goals that you will know if you’ve hit them or not.

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