Module 0-Introduction-Conducting business in the 4th industr

MODULE 4: ESTABLISHING MY DIGITAL PRESENCE

At the end of this module, you will be able to:

 Add Plug-Ins and social media links  Explain how to use a search engine to optimise your website  Devise an online sales strategy

MODULE 5: PROMOTING MY DIGITAL PRESENCE

At the end of this module, you will be able to:

 Understand the different components of digital marketing  Develop a better understanding of paid advertising: Pay Per Click and Facebook Advertising  Understand the implications of the POPI Act in relation to advertising  Understand the risks associated with using social media.

FINAL WEBSITE ASSESSMENT

You will be required to prove your website is live. This will be assessed using a checklist to ensure the functionality of the website. Please refer to the assessment guide for more detailed guidance.

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