ECIC IR 2023

Integrated Report 2023

E

D

H

S

I

L I

N

B

2

0

A

0

T

S

1

E

E X P O R T C R E

L T D

O C

A S

C

R I

D I

F

T

A

I

N

H

S

T

U

U

R

O

A

S

N

F

C

O

E

N

C

O

O

I

R

T

P

A

O

R

93% of the 2022/23 Stakeholder Engagement Plan was implemented, with the 2 initiatives not implemented being delayed by external factors.

on Twitter and LinkedIn inclusive of the digital programmatic campaign. The URL for the campaign landing pages for the programmatic digital engagements are performing positively and increasing the overall CTR. The contact forms managed by the Business Development Unit, which are available in French and Portuguese are also used to further enhance the campaign. The campaign is mainly focused on programmatic digital advertising, social media, airport, and billboard advertising on various digital platforms. The social media content mix included thought leadership pieces focused on the AfCFTA, profiles of key individuals within the ECIC, highlighting ECIC projects (particularly in the countries of focus) as well as content around ECIC products and initiatives aimed at stimulating exports and supporting the AfCFTA.

MARKETING AND COMMUNICATIONS AfCFTA Media Campaign

ECIC implemented both local and international campaigns with a specific focus on the AfCFTA. The campaign began with a focus on South Africa, DRC, and Ethiopia during 2021/22, while the 2022/23 campaign focused on Uganda, Angola, and South Africa. The media campaign boasted various social media activations aligned to ECIC trade and business events. The social media activations showcased noteworthy growth in the click through rate (CTR)

Corporate Reputation Index Performance (CRIP) Survey The main objectives of this study were to assess the following: • Brand Awareness: Assess the ECIC’s brand value and brand equity

• Corporate Reputation: Determine the ECIC’s corporate reputation level • Desired Reputation: Develop a roadmap to aid the ECIC realise its desired reputation level • Perceptions: To ascertain the current perceptions of the ECIC amongst its key external stakeholders

YOUR EXPORT RISK PARTNER

63