ECIC IR 2023

Integrated Report 2023

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The 2022 study maintained the use of a thematic aggregated satisfaction score as used in 2016 and 2018. The research comprised 35 items (questions). Stakeholders were grouped and surveyed in the following categories:

The study computes the CRIP score based on the following building blocks: • Economic Upliftment • Image and Brand • Relationship Management • Governance and Compliance • Product Offering • Customer Satisfaction By measuring the elements above, the Corporation was able to develop and improve the company’s corporate reputation to meet the organisation’s strategic objectives. The purpose of a tracking study is to compare results over time; it allowed the Corporation to identify trends, keep track of one’s brand health as well as served as an early warning system for key issues relating to the ECIC’s brand. This is the third brand, reputation, and customer satisfaction survey conducted by the ECIC, and allowed comparisons to be made between 2016, 2018 and 2023. Stakeholder relationships are crucial intangible assets that form the foundation for an organisation to grow and prosper as a business. A strong, positive reputation will play an important role in improving the overall efficiency of the ECIC, as well as increasing employee confidence and reducing negative information relayed about the corporation. Corporate reputation is based on a company’s past actions and the probability of future behaviour. 80 stakeholders completed the survey, and the study achieved an overall CRIP score of 77% based on the 6 themes and Net Promoter Score of 55%. The 6 themes are as follows:

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Export Councils

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Sponsors and institional investors

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FI’s

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Advisors

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DFI’s

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2016 2018 2022

Industry Stakeholders

Economic upliftment

61% 67,0%  75% Image and brand 60% 690%  81%

Relationship management

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56% 64,3%  74%

Governance and compliance

Brokers

74% 75,0%  84% 44% 53,8%  74% 56% 64,3%  76%

Product offering

Satisfaction

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Exporters

YOUR EXPORT RISK PARTNER

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